As the name suggests,a social media content calendar contains details on the type of content your brand will launch in a given time. While it may seem like a simple task,it can be challenging to stick to the schedule,especially if you need to make suddenly make changes to your planned content depending on what’s on trend. But,if you’re consistent,you can avoid those repetitive and random posts. Combined with proper basic SEO training,you can stay organized for better-quality content and expect better rankings.

Save Time While Staying Organized

With a social media content calendar,you can plan your posts,prevent multitasking and cramming,categorize your content properly,and take notes if you suddenly have a new idea. This is an effective way to make sure you won’t have to post a random inspirational quote or an irrelevant photo just because you suddenly realized you haven’t posted a new content for days. Using the right tools,you can schedule your posts ahead of time so you won’t forget about them.

Keep Track of What Works and Make Improvements

If there’s a schedule and you’re committed to it,things get accomplished. You can monitor your progress and improve certain parts for more engagement. With a social media content calendar,you can “experiment” a little bit with your posts,so you can make the right adjustments for future content.

More Time to Proofread and Fact Check

Planning your social media posts head of time means you’ll have more chances to check and re-check your content before letting the entire world wide web to see them. You can proofread the text for any typos and fact-check all the data to reduce the risks of committing huge mistakes and facing a social media crisis,which will greatly affect your online reputation.

For more information,visit:-

Instagram is one of the largest social media platforms across the web. As such,it’s one of the most ideal marketing platform online businesses can use. It’s great for building a huge,loyal following because it’s highly targeted and makes full use of visuals to connect to an audience. So,as a digital marketer that has acquired global and local SEO training,how can you capitalize on this platform to promote your brand? Here are some steps you should consider:

Post regularly,but not too much

Instagram’s algorithm focuses on recency. The newer the post,the more chances it will show up on your followers’ feeds. So,before posting a new content,consider how many of your followers are most likely online. Once you’ve figured out the right timing to post an update,your followers will see it,give it a “like,” and leave a comment. While it’s important to be consistent,make sure it’s not at an overwhelming amount. Prepare a content calendar so you can keep track of how often you post.

Make Full Use of Hashtags

Instagram has had a lot of changes since it was launched in 2010. But,one thing remains the same â hashtags are still important! By using the right and relevant hashtags,you’ll be able to connect to a newer,wider audience,which can mean more followers,more engagement,and more customers that will support your brand.

Engage With Your Followers â Literally!

If your followers leave a comment or a question on your post or send you a direct messsage,take the time to respond to them. It’s called a social media platform after all,so be social! Make your audience feel that they’re actually talking to real people and not just a brand. You’re reaching out to them through your posts,so when they respond,engage with them. This will reflect positively on your brand.

For more information,visit:-

For many online shop owners,there’s nothing worse than seeing a potential customer reach the checkout page only to end up not completing their purchase. It’s hurtful to your business and needs to be addressed immediately. According to research,shopping cart abandonment happens 69% of the time. Now,with enough corporate SEO training,imagine converting even half of these numbers into actual sales.

,

So,what exactly are the reasons why online shoppers leave their shopping carts without purchasing anything? Here are some of them:

,

The Need to Register

,

Online shopping is popular because it’s fast and convenient. Some e-commerce sites,however,require customers to create a new account before they can make a purchase an item. For many online customers,having to do this extra step can be a little frustrating. According to research,the need to register is actually the second biggest reason customers abandon their shopping carts.

,

The Lack of Payment Options

,

Not all customers have credit or debit cards,so it’s important to offer as many payment options as possible,and PayPal is among the most popular. Also,consider offering other methods for local preferences especially if your shop can do worldwide shipping. Remember,while credit cards or PayPal may be popular for US and UK shoppers,it’s not the same in other parts of the world.

,

Unexpectedly High Shipping Costs

,

Two of the biggest factors that affect customers’ purchase decision are shipping costs and times. Many e-commerce sites,however,do not reveal the total shipping costs until the customer is on the checkout page. Once they’ve seen how much the actual costs are,many customers tend to leave their carts no matter how much they want the items. So,if possible,be upfront about the shipping costs,so customers won’t be surprised when once they’re ready to checkout.

,

For more information,visit:-